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The Benefits of a Website Analysis for Improving Strategy

A number of SEO services offer free consultations but a site analysis is a different service. It involves research and data to determine your strategy’s, successes and obstacles.

Why Try an In-Depth Website Analysis?

SEO Second Opinion

We love second opinions. One expert is not always enough!

A site analysis will let you know what your current SEO firm is working on and will tell you where they are proving their worth, and areas that you, as the customer, should be asking about or checking in on.

Improve Strategy on a Budget

If you are a website DIY (do-it-yourself) kind of person, an in-depth analysis will offer the direction for handling your business’s web marketing campaign.  This way, you will not waste time on Social Media, for example, if your business would benefit best from a pay-per-click campaign.

By discovering your website’s strengths and limitations you will have a clear understanding of where your time and money needs to be invested for the fast and effective results.

Test an SEO Company

We understand that hiring an SEO firm is a big decision.  However, it’s essential for any business to survive in the online marketplace.  An in-depth analysis is the best way to see firsthand how an SEO firm works, and how they demonstrate and communicate their findings.

This is a great way to find a service that offers a happy medium. You can dip your toe in, without any commitment, and avoid wasting your time and budget.

What’s the Difference between a Consultation and an Analysis? 

In an SEO consultation, the firm may be more inclined to talk about the products and services that the company offers in a general sense.  The SEO service will briefly get to know your business and make initial guesses at the best strategy to move forward.

An analysis is based on research and data.  Instead of being told what is available, your business will receive recommendations that can be worked on and implemented right away.  These results are data-driven through Google Analytics, website usability testing and the firm’s solid understanding of SEO, PPC and Social Media.

You can take this analysis to your current SEO firm; use it to improve a small business marketing strategy, or to have the peace of mind in knowing that you are on the right track.

Kaleena A Lawless, EzineArticles Platinum Author

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