Conversion Rate Optimization

No Phone Calls and No Emails Makes Jack a Dull Boy

Are visitors bouncing off your website without contacting you? If your website is receiving visits but you're not getting the response you expected, maybe your site isn't meeting people's expectations.

We've all been to websites that are a nightmare to use and navigate. It doesn't take long to give up on a site and look for a better one.

We don't want this to be your website.

Conversion Rate Optimization

Conversion Rate Optimization, sometimes referred to as CRO, is a strategy to measure and improve how visitors navigate and interact with your website. We analyze website user behavior, and experience your site firsthand. This gives us the insight needed to recommend improvements which will make the site easier and more inviting for people to contact you and purchase your product or service.

How Conversion Rate Optimization Works

Your website should be a powerful sales tool. Without knowing how people are using your site, its effectiveness could be significantly reduced and this causes lost prospects when people leave your site. Our thorough Google Analytics setup and configuration allows us to track how people are using your site. From this data we can identify usability, navigation or any other issues that visitors are encountering.

This detailed analysis of user behaviour, in combination with identifying issues by experiencing your site as a prospective client, gives us insight into what needs to be improved. We develop recommendations, present them for your consideration, and then implement them.

Split A/B Testing

Have you ever wanted to change your site but worry that it could do more harm than good? Split testing or A/B testing compares the effectiveness of two or more versions of your site. Our analysts measure the performance of any new design concepts to keep your website evolving in the right direction. From layout and colour scheme changes to revised wording and more. You won't have to guess which change is the right one to make; you'll know because we'll have the data to prove what design element receives the best response from your visitors.

Any website can always be improved. Split testing and conversion rate optimization are one of our specialties. Our team of experienced analysts and our skilled web designers will work together to ensure that your website is easy to use and invites the response from visitors that you need to be successful on the web.

Heat Map Testing

Heat map testing places your website in front of hundreds of people who will view and interact with it while their behaviour is tracked. You'll get graphic insight into what parts of each page are getting the most attention so you can know for sure what's working and what isn't.

Request Consultation

To help us better understand your website and offer analysis on how to improve its usability and increase visitor conversions, contact us for a free, no-obligation consultation. We'll get to know your business and help you decide on the best strategy to achieve your objectives. Let's talk about your website!

Related Services & Topics:

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Website Traffic Analysis

In-depth, accurate insight into what is happening with your web marketing strategy so that you can make the data-driven decisions necessary for positive growth.

• Google Analytics setup, configuration and in-depth consultation, reporting and analysis of website traffic and usage.
• Google Webmaster Tools setup and analysis to adjust how your site is seen on Google and to identify and resolve technical issues.
• Recommendations to refine and expand your web marketing strategy.

A fully configured Google Analytics account will allow you to track how many people are visiting your site, how they're finding it and how they're using it so that you have the information you need to advance your web marketing strategy.

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Project Tracking & Campaign Analysis

Our project management and tracking system is included with every project, allowing you to log-in and view reports, team notes and everything that we've been been working on for your website or web marketing campaign.

• You'll have access to project tracking system, the same system we use internally.
• Monitor progress of your work and track your web marketing campaign activity.
• This provides you with full transparency and detailed insight into everything we're doing for you.

It's the same system we use internally to stay on top of all our projects so you'll be able to monitor what we're doing for you, as it happens. You can even participate within the system yourself. Now that's full transparency.

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