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PPC / Pay-Per-Click Management
- Keyword research and refinement, setup of account and campaigns, and creation of ads and ad groups.
- Campaign optimization and management to improve performance and reduce spend on ineffective clickthroughs.
- Google AdWords and other PPC integration with Google Analytics for conversion tracking and in-depth reporting.
- PPC landing page creation and optimization to improve conversions, raise ad score and reduce cost-per-click.
Pay-Per-Click Advertising
Pay-per-click or PPC advertising systems like Google AdWords and Bing Ads require you to bid on keywords and then to pay for that bid amount each time your ad is clicked.
Advantages of Pay-Per-Click Advertising
PPC advertising is the best way to get immediate and fully controllable visitor traffic to your website. You can control when and where your ads are seen and pay-per-click ads allow you to target and get traffic even for highly competitive keywords.
The main strategy for success in PPC advertising is to ensure that the return on your advertising budget is strong so that you gain more from your campaign than it costs. Our specialists are expert in managing and optimizing PPC campaigns. We will make sure that your paid search marketing operates efficiently and effectively for maximum ROI on your advertising budget.
Pay-Per-Click Account & Campaign Setup
If you haven't yet set up your pay-per-click account or campaigns, we can handle that for you and ensure that it's set up optimally for your needs and your budget. Initially, we generally recommend that new campaigns start out fairly modest until performance metrics begin coming in from which we can help you make use of this data to expand the scope of your paid search marketing strategy as you see fit.
Pay-Per-Click Management & Optimization
For pay-per-click campaigns that are already set up and running, we can optimize them for maximum conversion performance and efficiency. This PPC tune-up will ensure that your paid search ads will result in conversions, and that you will receive the greatest possible return on your investment and PPC budget.
Even after a PPC campaign is set up and optimized, it's recommended and necessary to always stay on top of things to make certain that budgets and bids are set perfectly, and that your ads are performing well and generating the results you want.
Google Analytics Integration
For insight into how your PPC advertising campaign is performing and to identify what's working and what isn't, it's vital to integrate it with Google Analytics. Configuring Google Analytics to measure pay-per-click traffic data will greatly enhance the depth of information in the available reports, allowing for empirical, data-driven strategic decisions.
Without setting up Google Analytics to work with your AdWords or other pay-per-click system, you may be burning through your paid search advertising budget unnecessarily. Our team of specialists will make certain that it's configured perfectly to provide the reporting needed for the critical analysis.
PPC Landing Pages & Conversion Rate Optimization
Landing pages for pay-per-click ads are specifically designed so that when someone clicks on one of your PPC ads they will arrive on your site, directly onto a page which corresponds with what they were looking for, when they found and clicked on your ad. This streamlines their experience and gets them the information they were looking for as quickly as possible.
Delivering visitors the perfect page which matches the PPC ad they clicked on will result in greatly improved conversions and an increase in your ad's quality score. Ads with higher quality scores will also receive more exposure and lower clickthrough charges, so it's very important to have strong and impactful pages on your website to strengthen connections with prospects quickly and to give customers exactly what they want.
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To find out more about our PPC management and optimization services, contact us for a free, no-obligation consultation. We'll get to know your business and help you decide on the best strategy to achieve your objectives. Let's talk about your website!Related Services & Topics:
SEO / Search Engine Optimization
SEO / Search Engine Optimization or SEO as a web marketing strategy aims to get your website ranked at the top of search engines so that your clients will find you before they find your competitors.
- Get higher rankings on search engines than your competitors.
- Keep rankings with analysis and continuous improvement.
- Google Analytics and Webmaster Tools setup and analysis.
SEO is not rocket science or brain surgery, but it is rather like website surgery and done properly it will launch your website to the top of search engines.
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A growing number of people spend a significant amount of their time on social networks like Facebook, Twitter, Google+ and LinkedIn, just to name a few.
- Engage with your clients where they socialize and share online.
- Announce new products, services or updates about your business.
- Promote your authority or brand image and protect your reputation.
Your clients, potential clients as well as your competitors are engaging with each other on social media networks, so don't get left out of the conversation.
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