Site Speed & Google

Matt Cutts from Google is back to talk about site speed.

A while back, Google admitted that website speed was a factor in their ranking algorithms, and some reactions from SEOs were a little over the top. They created site speed checkers, started site speed optimizing programs, and insisted that websites they were working for be stripped down to ensure optimum speeds.

Well, Matt explains in this video that while site speed IS a factor, it is a very, very small factor, and would only affect websites with definite and obvious load speed problems. If your website is fast enough for a good user experience, it’s fast enough for Google. One less thing to worry about!