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The Conversion Friendly Website Design Checklist

Conversion Friendly Website Design Checklist

Conversion is the ability to take your prospects and turn them into customers, and this is made easier with a website that has been designed, navigated and presented specifically for your target audience.

A Website can be a Business’s most Powerful Asset, or its own Worst Enemy

Too many businesses think of their website as an online brochure or business card. The fact is, the Internet has changed; there is more competition and the average consumer demands more from the sites that they visit.

Is your Website Conversion Friendly? Here is the Checklist:

1. Does it Load Fast?

Customers are impatient! We’ve all done it; a site doesn’t instantly load and we hit the back button. Don’t be fooled into thinking that your website is the exception.

Conversion friendly websites should also load well (no broken images, glitches etc) and appear in all browsers such as Internet Explorer and Chrome, and on all platforms including tablets and Smartphones.
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Online Business: 5 Characteristics of a Highly Effective Website

Back in the 90’s all a business had to do was have a website to stand out, receive high rankings in popular search engines and sell their products and services online.  In the 2000’s the competition became fierce but a well-designed site and some Internet marketing helped a business to soar past their competitors.  So now we ask; what about 2012 and beyond?

Your Website IS your Business – Not an Extension of It

With the growing popularity of mobile apps and smaller, faster computers, shopping from anywhere is easy. Customers buy big screen TVs from the lineup in the grocery store because they have already done their research and read reviews from the convenience of their home or office. There are many families working multiple jobs and encouraging their children to attend extracurricular activities, so who has time to comparison shop in person anymore? No one!

The habits of the average consumer have changed. More people are turning to online storefronts before they visit the physical retail location and it’s increasingly popular to make entire purchases online from start to finish.  Instead of visiting a coffee shop, taking a business card and checking out the website at home, customers are finding out about the coffee shop through positive reviews on social media, visiting the site and then becoming a customer.  That customer will tell their friends, provided the site has a certain set of traits.
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