If you’re doing any kind of business online, there’s something for you in “Marketing In The Age Of Google” by Vanessa Fox. If you’re a business owner ready to get serious about your internet marketing, this book is the perfect place to start. If you’re a seasoned SEO, it will give you fresh eyes and help you communicate better with your clients.
If you maintain a business web site, you owe it to yourself to check this book out. It’s a fantastic non-technical guide to online marketing and search. Vanessa discusses every aspect of search marketing, how search engines work and how web sites can be best optimized to help them do their job. Online market research through search, finding niches, optimization, pay-per-click strategies, designing pages for conversion – it’s all in here. And, it’s all written in understandable, jargon-free language. Yes, SEOs and internet marketers will often pepper articles and conversation with bizarre buzzwords and acronyms that make everything we’re discussing confusing for the layman. There’s none of that here. This book, while certainly not “for dummies”, will help anyone who knows their business and their customers to succeed online.
If you’re looking to hire an SEO company, reading this book ahead of time will put you in a great position to make the right choice. You’ll know what questions to ask and what to expect. You can easily outsource the research and technical implementation confidently if you know and understand the basics of what needs to be done. Plus, your educated input will enable the SEO to better help you accomplish your goal – making conversions.