While creating content for a new page, think of the following questions:
What is my goal with this page?
Determine exactly what you want this page to do for you. Is it a purely informational content? An introduction? Or is it a sales page.
What do I want the visitor to do?
Do you want to sell them something immediately? Do you want them to contact you? Do you want them to submit an email address? Do you want them to click on to the next page?
If you don’t know precisely what you’d like the visitor to do on this page, they certainly won’t.
How can I make it easy for them to do that?
Make sure that the pages “call to action” is clear and obvious. The “buy now” button, the contact form, the link, or whatever it is should right there in front of them.
Then, take a look at the new page from the visitors perspective…
Why is the visitor here?
Determine what kind of visitor you would ideally have landing on this page. Are they looking to purchase a product you’re selling? Looking to engage your services? Are they trying to answer a question or find some information? Those are very different visitors – so make sure you keep the right one in mind when developing content for each particular page of your website.
What does the visitor want from this page?
If they’ve arrived looking for a particular product, make sure that product is exactly where they land. Don’t require them to run a search of your site to find it.
If it’s information the visitor is looking for, make sure it’s what they find, and entice them to stick around for a while with targeted links to related content on your site.
What would compel them to follow your “call to action”?
Once again, make it easy for them to do it.
If they are visiting to make a purchase, make this easy. Put the “buy” button right there. Don’t place an obstacle like registration in the way. Don’t require them to fill out a quick survey before confirming their order
If they want to get in touch with you, make this easy. Put the contact form or contact information right there.