Long tail keywords are phrases or terms consisting of three or more words strung together to create a very specific search. When properly matched up with a website’s focus and market, they can be much more lucrative than the more … Continue reading →

Creating a social media presence (Facebook, Twitter, etc) costs nothing, and has become an essential component of SEO for any website. While its impact can’t generally be measured in direct sales, the connections, link building opportunities, and possibilities for word … Continue reading →

What is White Hat SEO? What is Black Hat SEO? If you really think about it, doing ANYTHING to try and improve your search engine rankings is breaking the Google “Terms of Service”. White hats do their best to tow … Continue reading →

A Meta Tag is a line of HTML code used to provide metadata about a web page. What is metadata? Basically it’s data about data – information about information. The metadata in a website page’s Meta Tags contain information about … Continue reading →